CHARLOTTESVILLE PILOT ON-STREET PARKING PRICING

City of Charlottesville March 3, 2016


Nelson\Nygaard Consulting Associates Inc. | i


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TABLE OF CONTENTS


Page

EXECUTIVE SUMMARY 4

BACKGROUND 7

2015 Comprehensive Parking Study 7

Priced-Parking Pilot 9

PILOT PARKING PRICING AREA 10

Current Conditions 10

Proposed Pilot Area 10

Targeted Current Conditions 12

Operational Proposal 12

IMPACT MITIGATION 15

Spillover Management 16

IMPLEMENTATION STRATEGY 19

Evaluation of System Alternatives 19

Implementation Strategy 19

Timeframe 19

Choice of System 20

System Features 24

Vendor Options 26

Peer Profile: Roanoke, Virginia 27

Organizational Options 32

Performance-Focused Enforcement 34

Changes in City Code 35

PERFORMANCE MEASUREMENT 36

Pilot Performance Criteria 36

Pilot Timeframe 36

Evaluation Metrics 36

Data Collection Process 40

APPENDIX 41

On-Street Parking Restriction Glossary 41

Downtown Utilization and Turnover Data Glossary 41

Parking Structure Utilization 44

Downtown Zone Summaries 46

TABLE OF FIGURES

Page

Figure 1 Weekday Downtown Parking Demand, April 2015 10

Figure 2 Proposed Pilot Area 11

Figure 3 Inventory of Space Restrictions Inside the Proposed Pilot Area 11

Figure 4 Proposed Pilot Area Weekday Utilization 12

Figure 5 On-Street Parking Management Summary 13

Figure 6 Example Progressive Pricing Comparison 14

Figure 7 Simplified Net Revenue Projections 14

Figure 8 Pilot and Affected Areas 15

Figure 9 Inventory of On-Street Restrictions in Close Proximity to the Proposed Pilot Area 16

Figure 10 Roanoke Observed Utilization Rates 27

Figure 11 Roanoke Observed Weekday Utilization 28

Figure 12 City of Dallas Contracts its Back Office Operations 34

Figure 13 Results from Customer Surveys for Dallas Meter/Sensor Pilot 39

Pilot Area Map with On-Street Restriction Count 43

Market Street Garage Utilization Profile 44

Water Street Parking Garage Utilization Profile 45

Downtown Study Area 46

Downtown Cultural Zone Weekday Utilization Table 46

Downtown Cultural Zone Weekday Turnover Table 47

Downtown Cultural Zone Saturday Utilization Table 48

Downtown Cultural Zone Saturday Turnover Table 48

Downtown Government Zone Weekday Utilization Table 49

Downtown Government Zone Weekday Turnover Table 49

Downtown Government Zone Saturday Utilization Table 50

Downtown Government Zone Saturday Turnover Table 50

Downtown Market Zone Weekday Utilization Table 51

Downtown Market Zone Weekday Turnover Table 51

Downtown Market Zone Saturday Utilization Table 52

Downtown Market Zone Saturday Turnover Table 52

Downtown Southeast Zone Weekday Utilization Table 53

Downtown Southeast Zone Weekday Turnover Table 53

Downtown Southeast Zone Saturday Utilization Table 54

Downtown Southeast Zone Saturday Turnover Table 54


EXECUTIVE SUMMARY

Following on the 2015 Downtown and University Corner Comprehensive Parking Study, the City of Charlottesville has fast-tracked a complementary set of pricing-based management strategies for implementation, via a priced-parking pilot. This document outlines the specifics of attempting to implement such a program along with recommendations specific to Charlottesville.


Proposed Pilot Area

The proposed pilot area is bounded by 2nd Street (West), Market Street (North), 6th Street (East), and either South Street or the railroad tracks (South) and includes 157 on-street parking spaces. Of these, 97 are currently regulated as 2-Hour spaces at most times of day. The selected pilot area surrounds the pedestrian mall as well as new development sites, and includes those spaces most proximate to retail destinations, which are expected to benefit from improved turnover and space-availability. The two major downtown parking structures are also located within the boundaries, facilitating strategic, coordinated management between on- and off-street parking options.


Basic Operational Parameters

Metered spaces should be priced at $2 per hour, payable in 15-minute/50-cent increments. The meter-enforcement schedule should extend to 8PM to allow pricing to continue to maintain availability in service to evening-peak destinations. Further consideration should be given to on and off-street price points to better balance utilization as well as appropriate purpose use. A 30- minute free period is also recommended to serve as a customer-convenience policy for very short- term parking needs. This allows short-trip patrons to not pay the meter as they quickly come and go. Time limits may be retained on metered on-street spaces in order to reinforce the notion of premium short-term facilities. In the case of the Charlottesville pilot area, it is recommended to continue enforcing a two-hour time limit on the newly metered spaces.


Impact Mitigation

While monitoring the pilot area during the pilot program, it will also be important to monitor, evaluate, and understand the new parking situation in likely spillover areas. The blocks surrounding the pilot area contain a significant unpaid parking capacity. In addition to 400 private spaces, the nearby blocks contain 294 publicly accessible on-street spaces. Over two- thirds of these (199) are time limited to two hours.

It may be necessary to conduct parallel small-scale parking studies during the pilot period to acquire updated information that takes the new pricing structure and its impact on motorist behavior into account. In the short-term, the City may consider applying time limits to High and Garrett Streets in an attempt to change the balance of 2-hour vs. unrestricted spaces in the immediate impacted area. Occupancy and turnover should be re-evaluated in these areas during the pilot period.

It will be important during the pilot program that enforcement activity both active and even across both the pilot area and immediately proximate impacted areas. Proper enforcement should not only improve the availability of facilities, but also improve the quality of data collected during the pilot program for determining its efficacy.


Vendor Participation

It is now common practice for cities and municipal parking managers to request a no-cost pilot period partnership with meter vendors. This reduces the requestor’s start-up costs and risk exposure in RFPs released for new meters and/or meter upgrades. This is recommended for Charlottesville as the best means of making final selections for meter vendor, meter models, features, and accessory equipment options. Using the RFP process to establish a vested partnership with a selected vendor, or set of “short listed” vendors, will provide essential support for pilot launch, and also ensure ongoing vendor support in performance monitoring, troubleshooting, customer-service, marketing and information throughout the pilot period.


Timeframe

The pilot period should run for several months, and cover a change in seasonal activity, beginning in a normative or “slow” month, but covering at least one month when activity is normative and at least one “busy” month, the latter occurring after a few months have passed, to allow drivers to build familiarity and for managers to work with the vendor/s to sort out the inevitable glitches before demand pressures peak. For Charlottesville’s needs, which include the introduction of pricing among previously free parking spaces, a six-month period is recommended.


System Choice

The City should request proposals from vendors that focus on “smart” single-space meters, multispace “pay by space” kiosks, or a combination of both. Given that on-street parking in the proposed pilot area is already striped, a “pay and display” system is not recommended.

Minimum system features for the new parking meters include accommodation of credit-card payment and seamless coordination with a mobile payment option (pay by phone). Both of these options provide a transformational change in how drivers respond to parking options and their cost. The convenience each adds to the payment process facilitates compliance and reduces resistance to higher parking rates.

From a management perspective, minimum meter/system features should include the capacity to quickly, easily, and cost-effectively adjust rates in response to demand/availability, and to potentially charge escalating rates for longer stays, as well as full compatibility with hand-held enforcement units.


Organizational Options

The proposed pilot presents an opportunity to reframe parking rates as focused on performance, and to reframe parking as but one means of accommodating mobility and access to downtown businesses. The City should make the best use of this opportunity to establish a new position, to serve as the City’s downtown parking and mobility manager.

Adopting pricing as the primary management tool for Charlottesville’s public parking resources provides an opportunity to evaluate the organization of the City’s current parking management authority and activities. The City should identify its proposed organizational structure for managing the parking system, including any necessary coordination between distinct City departments/agencies and any expected outsourcing to management firms, within the RFP. This should include elements that represent a change from the current structure. Within the scope, the City should request prospective vendors to identify means by which they will assist with staff


training, coordination strategies, and process-development to facilitate these structural adjustments, and prepare for a seamless transition to post-pilot ownership of the system.


Enforcement

Parking enforcement should be focused on helping the City achieve the performance measures outlined for the pilot and the overall parking program. Each fine has to be high enough to prevent the abuse of short-term spaces, without being overly punitive of innocent mistakes. This can be addressed by simply increasing the fine level for repeated violations, so that they quickly become too high to be ignored.

First-time violations should incur only a "courtesy" ticket (no fine), that includes detailed information on parking options, pricing, and regulations, as well as information on the escalating fine schedule for repeat violations. This emphasizes that parking enforcement is really about managing access to public resources. This also formally adds an information-providing role for enforcement officers, altering their relationship with the parking public.


Performance Measurement

The value of the pilot is to assess the impact of metering parking in the downtown and to make course corrections before deploying the strategy citywide. To this end, it is important to define measures of success and the methodology for collecting and evaluating data. The cost effectiveness, accuracy, and reliability of proposed data-capture technologies/processes should be a central focus for the City. Of particular concern should be the capacity for the City’s proposed parking-management staff and organizational structure to continue processes and analysis established during the pilot.

Additionally, the proposed pilot period will provide an opportunity for the City to evaluate, in real time and place, several aspects of the technologies being considered, before making a final investment. Related to this investment, the pilot will allow the City to assess their operational and maintenance costs, in action and in context, and to explore any cost-reduction opportunities with the vendor.


Data Collection

The RFP for the pilot program should state that prospective vendors must identify how they will assist the City in the evaluation of the performance of the technology involved, including all technologies related to the meters, accessory elements, and back-office support.

Any technology-based data collection process will be developed in coordination with the vendor selected for the pilot. Some manual data collection will also be necessary, if not within the pilot area then in the surrounding areas and off-street facilities. The City should also identify expectations in the RFP that the selected vendor will work with the City to develop/refine manual data-collection processes as necessary to evaluate pilot performance.


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BACKGROUND

2015 COMPREHENSIVE PARKING STUDY

In 2015, a parking utilization, turnover, and public outreach study was performed to recommend a course of action to improve parking and access to support a vibrant and vital downtown for the diverse range of workers, visitors, and patrons in the city. This work built upon, updated, and reassessed the recommendations of a similar study completed in 2008.The new study was a data- driven process that identified opportunities for change, innovative alternative management, and pathways to accommodate existing development and future growth. The findings of this effort, in tandem with those produced by the 2014 West Main Street Parking Opportunities and Analysis, yield a complete picture of parking conditions and opportunities along the entirety of Charlottesville’s major commercial, educational, and mobility core.


Identified Needs

Critical needs, identified via quantified supply and demand conditions as well as input from a broad range of parking stakeholders, are summarized below.

Efficient and coordinated management of resources. Charlottesville must optimize resources to make parking and access convenient, efficient and understandable.


Recommendations

After thoroughly reviewing collected data and gaining insight from a diversity of users and stakeholders, recommendations were made to address critical needs. These can generally be grouped into three broad strategies, as outlined below.


Optimize Existing Resources

At present, existing parking resources are not being optimized, creating perceptions of scarcity that could be addressed through management at a fraction of the cost adding parking. While some parking resources are over-subscribed, others show available capacity that could be better used.

  1. Establish a City Parking Department. As in 2008, a City Parking Department remains necessary to more holistically and responsively manage parking to the benefit of businesses, visitors, and residents.

  2. Adopt demand-responsive management for on- and off-street resources.

    1. Meter the Highest Demand On-Street Parking. This generally applies to the core of the downtown and main commercial corridor of University Corner.

    2. Right-size Off-Street Parking Fees. In general, on-street parking is more desirable than off-street parking thus demand responsive pricing would indicate that off-street parking fees should be lower than on-street rates.

    3. Maintain Some Free Parking. Several areas of downtown have comparatively low demand for parking and should, at present, remain a free parking resource.

  3. Revisit Regulations.

    1. Remove or ease time limits, especially in areas where meters will be adopted.

    2. Align times and durations of regulations with periods of demand.

    3. Re-examine areas of special reservation of curbsides for where these uses can be better served in off street locations or through new management strategies.

  4. Make Parking Easy. Utilize available parking technologies to make parking easy including finding available spaces, extending time remotely, and permitting payment via a variety of mechanisms.

  5. Improve and equalize enforcement. Management strategies, and the establishment of a new department, should facilitate enforcement across all zones.

  6. Create Parking Benefit District(s). Similar to recommendations from 2008, parking revenues should be dedicated to one or more parking benefit districts to support parking facilities and management, arrange shared parking, improve information, and implement transportation demand management.


    Offer Viable and Attractive Commute and Access Alternatives

    Transportation Demand Management offers information and incentives that help make alternatives to driving and parking rational choices for users.

  7. Design and Implement a Transportation Demand Management Program / Establish a Transportation Management Association. The Parking Department could, more broadly, be referred to as a “Mobility” Department to ensure that promotion of a broad range of access to the downtown and across the city were also part of the charge of this new department.


  8. Enable, promote, and encourage the continued expansion of alternative mobility options. As each new mobility option appears, the set of methods employed to slow or reverse parking demand becomes larger. These may include the addition of low-stress bicycle facilities and adequate bicycle parking, enhanced transit operations and services, bicycle and car sharing systems, and other similar services.


    Maintain Supply

    Current parking levels should be maintained, but continuously monitored and evaluated.

  9. Maintain existing parking requirements for new development. Similarly the current “in lieu” payment option should remain for those properties unable to provide parking on site or desiring to participate in a shared arrangement.

  10. Strategically expand where opportunities present themselves

    1. Partner in parking replacement or enhancement. Engage in shared parking arrangements to better use surplus off-street capacity in private downtown lots.

    2. Participate in development to integrate new public parking spaces into development projects, in lieu of private/accessory spaces.


PRICED-PARKING PILOT

The City has fast-tracked a complementary set of pricing-based management strategies for implementation, via a priced-parking pilot. The remainder of this document outlines the specifics of the proposed pilot for an on-street parking pricing program, addressing all elements within recommendations 2, 3, and 4 above.

This pilot overview and a recommended implementation approach are organized as follows.

Vertical integration can be achieved within a municipal department, or within a public authority. In either case, vertical integration can, and often does, include some level of outsourcing. Most commonly, a private parking management firm is hired to handle day-to-day operations and maintenance through a management contract. Through the management contract, the private parking management firm is paid a fixed management fee and/or a percentage of gross revenues and is reimbursed by the owner for all costs incurred in the operation.

Some cities have opted to hire a management firm to assume full responsibility for all aspects of parking management, through a concession agreement. Under such an agreement, the City concedes significant control over curbside management, typically for purposes of more efficiently monetizing its parking resources. Unless necessary to establish performance-based pricing, this is not an option we recommend to our clients.

The City should identify its proposed organizational structure for managing the parking system, including any necessary coordination between distinct City departments/agencies and any expected outsourcing to management firms, within the RFP. This should include elements that represent a change from the current structure. Within the scope, the City should request offerors to identify means by which they will assist with staff training, coordination strategies, and process-development to facilitate these structural adjustments, and prepare for a seamless transition to post-pilot ownership of the system.


Figure 12 City of Dallas Contracts its Back Office Operations


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PERFORMANCE-FOCUSED ENFORCEMENT

The proposed pilot provides a unique opportunity to introduce innovative enforcement strategies that can help support the transition to paid parking in Charlottesville. Parking enforcement should be focused on helping the City achieve the performance measures outlined for the pilot and the overall parking program. Compliance is a critical means to these ends, but should not be viewed as an end in itself. As such, enforcement of basic pricing and regulation should be viewed as an extension of the parking management program.


Institute Incremental Fines

A fixed table of fines for parking violations may be expedient for processing violations and payments, but it is ill-suited to serve performance-based parking management. Each fine under such a system has to be high enough to prevent the abuse of short-term spaces by those willing to pay dearly for the convenience they offer, without being overly punitive of innocent mistakes. This can be addressed by simply increasing the fine level for repeated violations, so that they quickly become too high to be ignored.


Include a First Time Forgiveness Policy

First-time violations should incur only a "courtesy" ticket (no fine), that includes detailed information on parking options, pricing, and regulations, as well as information on the escalating fine schedule for repeat violations. This emphasizes that parking enforcement is really about


managing access to public resources. This also formally adds an information-providing role for enforcement officers, altering their relationship with the parking public.

Combining this with incremental fines would look something like the following.


CHANGES IN CITY CODE

The Pilot should support and verify the merits of changes to the City Code that will be necessary for the City to continue to meter on-street parking, and to adjust meter rates based on documented utilization/availability conditions. Examples of City Codes that establish such authority, and outline the conditions-documentation and price-adjustment obligations and procedures, as recommended for Charlottesville are provided as appendices to this memo.


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PERFORMANCE MEASUREMENT


PILOT PERFORMANCE CRITERIA

The value of the pilot is to assess the impact of metering parking in the downtown and to make course corrections before deploying the strategy citywide. To this end, it is important to define measures of success, the methodology for collecting and evaluating data, and defining the parameters of the pilot including duration of pilot period. Nelson\Nygaard will develop data collection protocols capable of working with a wide range of metering technologies without tremendous human capital requirements.


PILOT TIMEFRAME

The pilot should run a full, six months, covering both summer and winter months. While many cities have opted for a shorter pilot timeframe, six months is recommended as optimal for both allowing the parking public to adjust to the concept of paid parking and to work out inevitable glitches with the technologies, strategies, and systems under evaluation. The experience of the City of Newark, Delaware testifies to the value of this longer pilot period, having had to extend their three-month timeframe when both of the “short-listed” vendors experienced technical issues. 4 Similarly, the City of Tulsa, Oklahoma had to halt its pilot to improve signage and information delivery when it discovered its customers were confused by the new meters.5


EVALUATION METRICS

Technology

The proposed pilot period will provide an opportunity for the City to evaluate, in real time and place, several aspects of the technologies being considered, before making a final investment.


Cost

While the capital costs and standard service fees for all proposed meter and supportive- technology options will be fixed in the proposals6, the pilot will allow the City to assess their operational and maintenance costs, in action and in context, and to explore any cost-reduction opportunities with the vendor. One cost area that should be given particular consideration is the


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4 http://www.delawareonline.com/story/news/traffic/burke/2014/03/31/newark-extends-smart-parking-meter-test-program/7138129/

5 http://www.fox23.com/news/news/local/new-pilot-program-parking-meters-stopped-downtown-/nnbk9/

6 Based on recent purchase documentation from San Jose and Coronado, CA and from Newark, DE, single-space meters from IPS, by far the most commonly selected vendor for pilots and resulting meter purchases, are ~$500 each, while on-meter sensors are

~$300 each. The pending Roanoke pilot will be worth following for many reasons, particularly the fact that they are piloting a different type of meter, offered by Parkeon.


cost of credit card transaction fees. While this cost can be passed onto customers, many cities choose not to do this. If Charlottesville does absorb this cost, the popularity of paying by credit card will determine a significant portion of the parking system’s overall costs.

In Santa Monica, California, for example, system costs were budgeted assuming a 35% share of transactions would be by credit card. This was based on a projection that the installation of new, modern meters would increase this share from the previous level of 30%. In a few years, however, the share reached 60%, nearly doubling the estimated transaction-fee costs.7


Data Capture

The cost effectiveness, accuracy, and reliability of proposed data-capture technologies/processes should be a central focus for the City. Of particular concern should be the capacity for the City’s proposed parking-management staff and organizational structure to continue processes and analysis established during the pilot.


Ease of Use

Pay stations should offer an easy-to-use interface that makes payment simple and intuitive. The display should be large enough and clear enough to clearly convey instructions for payment. A broad range of customers should find the meters, and all payment options provided, easy to use. A user survey completed during a pilot by the City of San Raphael, CA found that “an overwhelming majority were satisfied or very satisfied with the meters, supported their installation and 81% of customers rated the meters easy to use.” 8


Durability

This is one benefit of ensuring that the pilot covers multiple seasons, including heat and sun as well as cold weather and precipitation. Not only should the meters remain functional internally, but the user interface should remain easy to read and use throughout Charlottesville’s common seasonal and climatic variations.


Communications

Communications between the meters, and between the meters and the central database/office, should meet product expectations. This will include effective communications related to disabled meters, transaction volumes and revenue-collected, remote-payment communications, interface with mobile-payment system, and generation of any expected occupancy data. This should also include effective interface with any technology used by parking enforcement officers.


“Back Office” Software Functionality and Ease of Use

City staff and/or private contractors tasked with managing this end of the system should secure confidence in their use of the software, sufficient to ensure effective collection and analysis of meter-generated data and reports, without vendor assistance, before the pilot period nears termination.


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7 http://www.smgov.net/departments/council/agendas/2013/20130319/s2013031903-E.htm

8 City of San Jose Request for City Council Resolution to Authorize Meter Purchase, January 2014.


Effectiveness of System Reporting

City staff should begin generating data reports and analysis to measure performance of pricing and management strategies, as part of the pilot. By pilot termination, multiple periods of analysis and reporting should be effectively generated to measure utilization/availability performance, and response to any pricing/management changes.


Customer Experience

Surveys should be conducted, and comments collected, throughout the pilot period, to gain subjective performance evaluation from parking customers. This should include an online survey maintained for the duration, periodic intercept surveys over the course of the pilot, and a pilot website/webpage that invites direct commenting.

It should be clear that the pilot and the technology being tested are not meant to eliminate complaints about parking in Charlottesville. Indeed, successful pricing strategies will reliably generate sudden increases in complaints about having to pay for parking. However, the input received should, as the pilot matures, include some measure that the system has become easier to use, at least among those willing to pay for a better parking experience. Customer input will also be invaluable in identifying performance issues related to the technologies being tested, allowing pilot managers to respond more quickly and effectively to problems. This will allow a truer measure of performance for the technology and pricing/management strategies, by ensuring that, before pilot termination, user behavior is responding to a fully-functional parking system, and not to temporary glitches.


Figure 13 Results from Customer Surveys for Dallas Meter/Sensor Pilot


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Pricing/Management Strategies

Utilization/Availability

The primary measure of pricing/management strategy effectiveness will be availability of parking within, and just beyond, the pilot area. The central objective of the proposed pricing strategy for the parking system is to establish and maintain conditions of consistent availability among Charlottesville’s most valuable and sought-after short-term parking assets. If real-time occupancy data is not part of the technology being tested, measures of availability should be taken during the following time periods:


DATA COLLECTION PROCESS

Technology Evaluation

The RFP for the pilot program should identify the need for offerors to identify how it will help the City to evaluate the performance of the technology involved, including all technologies related to the meters, accessory elements, and back-office support.


Pricing/Management Strategies Evaluation

Any technology-based data collection process will be developed in coordination with the vendor/s selected for the pilot. Some manual data collection will also be necessary, if not within the pilot area then in the surrounding areas and off-street facilities. Materials for field surveys, and data entry and analysis, have been provided as appendices to this memo to guide these efforts.

However, the City should also identify expectations in the RFP that the selected vendor/s will work with the City to develop/refine manual data-collection processes, as necessary to evaluate pilot performance, including impacts on surrounding areas and facilities.


APPENDIX

ON-STREET PARKING RESTRICTION GLOSSARY


DOWNTOWN UTILIZATION AND TURNOVER DATA GLOSSARY

Parking utilization is defined as a ratio of occupied parking spaces divided by the total inventory. Utilization rates directly reflect the ability of a motorist to find convenient and available parking within a particular area. Rates between 75 and 85 percent signify a nearing of the practical capacity for on-street parking; the opportunity to find parking is reasonable and turnover rates remain healthy. Exceeding the 85 percent threshold on-street can result in undesirable consequences from convenience, traffic generation, and commercial perspectives. Below 95 percent utilization is typically desired for off-street parking facilities where parking can be more predictably managed. Exceeding these levels can mean that customers will have difficulty finding parking on a particular street, group of streets, or within a facility. A utilization rate greater than 100 percent describes an overcrowded parking condition and implies the likely presence of illegal parking.


Duration describes the length of stay of a single vehicle in a particular parking space. If all regulations are being followed, the observed duration is equal or less than the posted time limit (where applicable). The typical parking time limit in Charlottesville is two hours. Time limits are employed as a strategy to encourage turnover of prime parking spaces, and maximize the number of individuals who can use a particular space during business hours.

Turnover, directly related to duration, calculates the number of vehicles that use a parking space over a study period. The average turnover metric measures the performance of groups of parking spaces with respect to serving potential customers/visitors. When restrictions are present, turnover should approach or exceed the length of the study period divided by the time limit of the restriction. For example, a two-hour space during a 10-hour study period should handle a minimum of five vehicles.


CHARLOTTESVILLE PILOT ON-STREET PARKING PRICING

City of Charlottesville March 3, 2016


Pilot Area Map with On-Street Restriction Count


Nelson\Nygaard Consulting Associates Inc. | 43

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PARKING STRUCTURE UTILIZATION

Market Street Garage Utilization Profile


image

100%

90%

80%

Utilization Rate

70%

60%

50%

40%

30%

20%

10%

0%


Weekday Avg Saturday Sunday


image

500

450

400

Parked Vehicles

350

300

250

200

150

100

50

0


473 total spaces


Weekday Monday Tuesday Wednesday Thursday Friday Saturday Sunday



Source: Charlottesville Parking Center data for the week of April 20, 2015


Water Street Parking Garage Utilization Profile


image

100%

90%

80%

Utilization Rate

70%

60%

50%

40%

30%

20%

10%

0%


Weekday Avg Saturday Sunday


image

1100


1000


1019 total spaces


900


800


Parked Vehicles

700


600


500


400


300


200


100


Monday Tuesday Wednesday Thursday Friday Saturday Sunday


0


Source: Charlottesville Parking Center data for the week of April 20, 2015


DOWNTOWN ZONE SUMMARIES

Downtown Study Area


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Cultural Zone: Weekday

Downtown Cultural Zone Weekday Utilization Table


Utilization Rates: Downtown Cultural Zone

Wednesday, April 22, 2015 (On-Street) – Wednesday, May 13, 2015 (Off-Street)

On-Street

Off-Street

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Public Lots

Private Lots

Capacity

145

7

27

40

219

77-173*

117-213*

8 AM

35%

100%

96%

20%

42%

9 AM

72%

100%

93%

55%

72%

10 AM

89%

100%

100%

45%

83%

49%

52%

11 AM

79%

71%

93%

40%

74%

12 PM

88%

71%

96%

58%

83%

1 PM

86%

57%

100%

48%

80%

94%

42%



Wednesday, Apr

Utilizati

il 22, 2015

on Rates: Downtown Cultural Zone

(On-Street) – Wednesday, May 13, 2015 (Off-Street)

On-Street

Off-Street

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Public Lots

Private Lots

Capacity

145

7

27

40

219

77-173*

117-213*

2 PM

76%

71%

93%

38%

71%

3 PM

84%

100%

74%

65%

80%

4 PM

83%

71%

89%

63%

80%

56%

28%

5 PM

88%

86%

93%

63%

84%

6 PM

92%

86%

100%

80%

91%

7 PM

91%

86%

100%

83%

90%

36%

33%


*Variable capacities reflect the varying operation of the lot at 300 Preston Avenue (Citizens Commonwealth Center) which only allows for tenant/patron parking during normal business hours. The lot functions as publicly available paid parking at all other times.


Downtown Cultural Zone Weekday Turnover Table


On-Street Duration and Turnover Rates: Downtown Cultural Zone

Wednesday, April 22, 2015 8:00 AM – 8:00 PM

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Capacity

145

7

27

40

219

Average duration

1.6

1.4

3.3

1.6

1.8

Average turnover

5.7

7.0

3.3

3.9

5.1

Less than 1 hour

60%

73%

43%

58%

59%

1-2 hours

24%

12%

21%

27%

24%

2-5 hours

15%

14%

12%

13%

14%

5+ hours

1%

-

23%

1%

3%


Cultural Zone: Saturday

Downtown Cultural Zone Saturday Utilization Table


Utilization Rates: Downtown Cultural Zone

Saturday, May 2, 2015 (On-Street) – Saturday, May 16, 2015 (Off-Street)

On-Street

Off-Street

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Public Lots

Private Lots

Capacity

134

7

26

47

214

173

117

11 AM

91%

57%

77%

47%

79%

12 PM

89%

57%

77%

49%

78%

1 PM

87%

71%

77%

57%

79%

31%

17%

2 PM

93%

71%

85%

66%

85%

3 PM

96%

71%

81%

68%

87%

4 PM

94%

71%

88%

66%

86%

23%

22%

5 PM

97%

57%

73%

79%

89%

6 PM

101%

100%

65%

83%

93%

7 PM

107%

100%

77%

79%

97%

45%

11%

8 PM

102%

86%

92%

70%

93%

9 PM

99%

100%

96%

64%

91%



Downtown Cultural Zone Saturday Turnover Table


On-Street Duration and Turnover Rates: Downtown Cultural Zone

Saturday, May 2, 2015 11:00 AM – 10:00 PM

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Capacity

134

7

26

47

214

Average duration

2.2

2.4

4.3

3.0

2.5

Average turnover

4.6

3.6

2.0

2.3

3.8

Less than 1 hour

47%

44%

15%

37%

43%

1-2 hours

27%

28%

30%

27%

27%

2-5 hours

19%

24%

25%

19%

19%

5+ hours

7%

4%

30%

17%

10%


Government Zone: Weekday

Downtown Government Zone Weekday Utilization Table


Utilization Rates: Downtown Government Zone

Wednesday, April 22, 2015 (On-Street) – Wednesday, May 13, 2015 (Off-Street)

On-Street

Off-Street


2 Hour


1 Hour


Government

All Other Restrictions

Total, All Restrictions

Market Street Garage

Private Lots

Capacity

117

17

28

46

208

473

247

8 AM

62%

41%

79%

39%

57%

11%

9 AM

92%

94%

71%

57%

82%

49%

10 AM

88%

82%

64%

74%

81%

67%

64%

11 AM

87%

88%

54%

63%

77%

78%

12 PM

84%

88%

61%

41%

72%

79%

1 PM

80%

82%

61%

51%

72%

87%

65%

2 PM

79%

88%

75%

61%

75%

79%

3 PM

61%

74%

64%

30%

64%

74%

4 PM

57%

71%

50%

37%

53%

70%

51%

5 PM

56%

59%

54%

37%

52%

52%

6 PM

74%

59%

54%

37%

62%

23%

7 PM

73%

59%

43%

33%

59%

23%

26%

Downtown Government Zone Weekday Turnover Table


On-Street Duration and Turnover Rates: Downtown Government Zone

Wednesday, April 22, 2015 8:00 AM – 8:00PM

2 Hour

1 Hour

Government

All Other Restrictions

Total, All Restrictions

Capacity

117

17

28

46

208

Average duration

2.0

1.7

3.3

3.1

2.2

Average turnover

4.2

4.9

2.0

2.3

3.4

Less than 1 hour

41%

72%

29%

41%

44%

1-2 hours

35%

7%

14%

18%

28%

2-5 hours

23%

18%

36%

23%

23%

5+ hours

1%

2%

21%

17%

5%


Government Zone: Saturday

Downtown Government Zone Saturday Utilization Table


Utilization Rates: Downtown Government Zone

Saturday, May 2, 2015 (On-Street) – Saturday, May 16, 2015 (Off-Street)

On-Street

Off-Street


2 Hour


1 Hour


Government

All Other Restrictions

Total, All Restrictions

Market Street Garage

Private Lots

Capacity

117

17

28

46

208

473

247

11 AM

63%

71%

61%

41%

59%

7%

12 PM

68%

47%

61%

41%

60%

7%

1 PM

68%

47%

57%

33%

57%

8%

28%

2 PM

46%

47%

50%

24%

42%

12%

3 PM

59%

41%

64%

28%

51%

16%

4 PM

61%

29%

68%

28%

52%

16%

25%

5 PM

62%

35%

71%

28%

53%

17%

6 PM

61%

59%

71%

35%

56%

26%

7 PM

70%

65%

57%

37%

61%

41%

24%

8 PM

74%

71%

71%

39%

66%

54%

9 PM

72%

71%

68%

41%

64%

59%



Downtown Government Zone Saturday Turnover Table


On-Street Duration and Turnover Rates: Downtown Government Zone

Saturday, May 2, 2015 11:00 AM – 10:00 PM

2 Hour

1 Hour

Government

All Other Restrictions

Total, All Restrictions

Capacity

117

17

28

46

208

Average duration

2.7

1.9

4.3

2.9

2.8

Average turnover

2.6

3.1

1.6

1.3

2.2

Less than 1 hour

33%

51%

22%

34%

34%

1-2 hours

24%

25%

28%

14%

23%

2-5 hours

34%

23%

24%

41%

32%

5+ hours

10%

2%

26%

12%

11%


Market Zone: Weekday

Downtown Market Zone Weekday Utilization Table


Utilization Rates: Downtown Market Zone

Thursday, April 23, 2015 (On-Street) – Wednesday, May 13, 2015 (Off-Street)

On-Street

Off-Street

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Public Lots

Private Lots

Capacity

100

7

82

29

218

267

433

8 AM

79%

114%

94%

48%

82%

11%

38%

9 AM

77%

100%

94%

45%

80%

10 AM

77%

100%

94%

45%

80%

11 AM

77%

71%

94%

48%

79%

42%

72%

12 PM

78%

71%

95%

48%

80%

1 PM

78%

71%

95%

55%

81%

2 PM

66%

100%

85%

55%

73%

43%

57%

3 PM

67%

86%

85%

55%

73%

4 PM

76%

100%

71%

48%

71%

5 PM

69%

100%

72%

45%

68%

45%

45%

6 PM

45%

100%

60%

31%

50%

7 PM

53%

114%

68%

45%

60%


Downtown Market Zone Weekday Turnover Table


On-Street Duration and Turnover Rates: Downtown Market Zone

Wednesday, April 22, 2015 8:00 AM – 8:00 PM

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Capacity

100

7

82

29

218

Average duration

3.7

2.5

5.0

6.9

4.3

Average turnover

2.3

4.4

2.0

0.8

2.0

Less than 1 hour

15%

6%

11%

17%

13%

1-2 hours

36%

52%

25%

4%

32%

2-5 hours

18%

42%

19%

8%

20%

5+ hours

31%

-

45%

71%

36%


Market Zone: Saturday

Downtown Market Zone Saturday Utilization Table


Utilization Rates: Downtown Market Zone

Saturday, May 2, 2015 (On-Street) – Saturday, May 16, 2015 (Off-Street)

On-Street

Off-Street

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Public Lots

Private Lots

Capacity

99-105*

7

82

33

221-227*

105-267*

433

11 AM

88%

100%

95%

42%

84%

100%

45%

12 PM

63%

100%

85%

36%

68%

1 PM

45%

100%

70%

30%

54%

2 PM

43%

100%

65%

30%

51%

34%

21%

3 PM

54%

100%

40%

42%

49%

4 PM

52%

100%

40%

39%

48%

5 PM

70%

71%

46%

52%

59%

53%

19%

6 PM

70%

71%

46%

48%

59%

7 PM

80%

100%

88%

64%

81%

8 PM

79%

100%

88%

55%

79%

87%

15%

9 PM

65%

100%

87%

45%

71%


Downtown Market Zone Saturday Turnover Table


On-Street Duration and Turnover Rates: Downtown Market Zone

Saturday, May 2, 2015 11:00 AM – 10:00 PM

2 Hour

1 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Capacity

99-105*

7

82

33

221-227*

Average duration

2.8

2.4

3.3

3.6

3.0

Average turnover

2.4

4.3

2.3

1.3

2.3

Less than 1 hour

19%

20%

11%

23%

17%

1-2 hours

41%

40%

27%

36%

35%

2-5 hours

34%

40%

52%

23%

40%

5+ hours

7%

-

10%

18%

8%


*Variable capacities reflect that certain on-street and off-street spaces were unavailable during the operation and tear- down time of the Charlottesville City Market. The market is held on a public off-street lot, completely precluding parking.


Southeast Zone: Weekday

Downtown Southeast Zone Weekday Utilization Table


Utilization Rates: Downtown Southeast Zone

Thursday, April 23, 2015 (On-Street) – Wednesday, May 13, 2015 (Off-Street)

On-Street

Off-Street


2 Hour


Unrestricted

All Other Restrictions

Total, All Restrictions

Water Street Garage

Private Lots

Capacity

54

278

22

354

1019

550

8 AM

22%

21%

36%

22%

11%

9 AM

65%

91%

41%

84%

42%

43%

10 AM

72%

91%

50%

86%

54%

11 AM

80%

88%

41%

84%

58%

12 PM

83%

96%

59%

92%

60%

44%

1 PM

80%

97%

45%

91%

62%

2 PM

70%

93%

68%

88%

61%

3 PM

61%

93%

50%

85%

58%

47%

4 PM

43%

57%

41%

54%

55%

5 PM

30%

59%

55%

54%

45%

6 PM

69%

59%

73%

61%

22%

34%

7 PM

69%

46%

95%

53%

21%

Downtown Southeast Zone Weekday Turnover Table


On-Street Duration and Turnover Rates: Downtown Southeast Zone

Wednesday, April 22, 2015 8:00 AM – 8:00 PM

2 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Capacity

54

278

22

354

Average duration

2.9

6.1

3.0

5.1

Average turnover

2.6

1.4

2.0

1.6

Less than 1 hour

35%

12%

49%

20%

1-2 hours

30%

9%

18%

15%

2-5 hours

19%

23%

18%

22%

5+ hours

16%

56%

16%

43%


Southeast Zone: Saturday

Downtown Southeast Zone Saturday Utilization Table


Utilization Rates: Downtown Southeast Zone

Saturday, May 2, 2015 (On-Street) – Saturday, May 16, 2015 (Off-Street)

On-Street

Off-Street


2 Hour


Unrestricted

All Other Restrictions

Total, All Restrictions

Water Street Garage

Private Lots

Capacity

54

278

22

354

1019

550

11 AM

83%

66%

36%

67%

33%

12 PM

67%

52%

45%

54%

44%

30%

1 PM

50%

49%

36%

48%

34%

2 PM

57%

43%

45%

45%

29%

3 PM

59%

34%

45%

38%

22%

28%

4 PM

72%

28%

45%

36%

19%

5 PM

85%

38%

45%

46%

11%

6 PM

85%

44%

45%

50%

20%

29%

7 PM

74%

44%

50%

49%

35%

8 PM

87%

45%

59%

52%

46%

9 PM

87%

43%

50%

50%

51%

34%



Downtown Southeast Zone Saturday Turnover Table


On-Street Duration and Turnover Rates: Downtown Southeast Zone

Saturday, May 2, 2015 11:00 AM – 10:00 PM

2 Hour

Unrestricted

All Other Restrictions

Total, All Restrictions

Capacity

54

278

22

354

Average duration

2.7

3.4

3.6

3.3

Average turnover

3.0

1.4

1.3

1.6

Less than 1 hour

31%

22%

21%

24%

1-2 hours

30%

20%

28%

23%

2-5 hours

29%

44%

31%

39%

5+ hours

11%

14%

21%

14%